Health Emergency

The global health sector faces immense challenges, such as those presented by the Covid-19 pandemic, which has stressed and tested the ability to act and stability of the public and private sectors. Allied to this, the rapid and constant changes in consumption habits have led health services and industry to virtual systems.

Gains in scale and efficiency, in addition to the massive and accelerated adoption of new technologies, have turned the tables on strategic planning and demand assertive positioning, cultural transformations and openness to innovation ecosystems.

The adoption of innovations and digital transformation, from patient triage to decision support of medical procedures, to economies of scale, use of real world data in the formulation of therapeutic approaches and creation of public policies, reduction of redundancies and inefficiencies in the journey of the patient, implementation of remote care measures are just a few examples of the potential of implementing an efficient innovation management strategy that empowers hospital units with new capabilities while giving them autonomy in creating local and regional innovation agendas based on on their needs and skills.

Strategy and Innovation

When we get in touch with a customer's demand, we carry out an in-depth diagnosis of their operating strategy, skills and market positioning:

Strategic competences

Long-term vision;

Ability to identify and even anticipate market trends;

Availability and ability to collect, process and assimilate technological and economic information;

Organizational skills

Willingness to risk and ability to manage it;

Internal cooperation between the various operational departments;

External cooperation with consultancies, public surveys, customers and suppliers;

Involvement of the entire institution in the change process and investment in human resources.

Diagnosis

We started a diagnosis regarding innovation management, its objectives, priorities and potential pitfalls:

Categorization of the organization's challenges and their prioritization;

Analysis of the main barriers to innovation;

Identification of the orientation towards innovation, guided by problems or available technological solutions;

Articulating the roles of various stakeholders in a local innovation ecosystem

Assessment of the level of engagement with the innovation ecosystem;

Identification of the resources that the institution provides to other stakeholders in the ecosystem, as well as the resources it needs from that ecosystem;

Identification of possible contributions from technology-based start-ups to the broader HUF innovation process;

Strategic Positioning

We assess the existence of innovation programs and propose action plans that embrace the customers' transformational capabilities and needs.

intrapreneurship

Culture and local capacity to promote innovation within the walls of each HUF, observing unmet internal or external needs, using its own human and technological resources;

Open Innovation / Relationship with ecosystems

– Ability to connect with the local/regional ecosystem regarding the identification of ideas, projects, solutions and companies that can address an unmet internal or external need;

Strategic / Structuring Projects

Ability to propose and/or execute projects, develop tools or technologies that are capable of shaping or transforming the institution's culture, performance or results.

Our value proposition

Navigating ecosystems without a clear direction or vision can only distract healthcare companies while they are busy learning and spreading buzzwords and passing fads.

Innovating in health is urgent. It's a cause that needs both strategic skills, deep industry knowledge and challenging the status quo.

MedNova Consulting was born from over 20 years of learning in the health sector, focusing on the pillars of innovation, strategy and the development of new business models.

Our pillars of action are excellence in meeting customer expectations, the delivery of a customized and feasible project, in addition to the generation of value through a competitive differential.

We are the consultancy of choice for institutions that need to better understand their pains and abilities, as well as established corporations that want to go the "extra mile".